Fundraising involves organizing campaigns to gather resources for causes, with professionals planning events and managing donor relations. The sector is growing, projected to expand 6% annually. Professionals often hold bachelor’s degrees, and median pay was $72,550 in 2025. Online platforms and events are key tactics, and the market is evolving with new technologies and strategies to engage supporters effectively.
Fundraising involves organizing campaigns to gather resources for causes, with professionals planning events and managing donor relations. The sector is growing, projected to expand 6% annually. Professionals often hold bachelor’s degrees, and median pay was $72,550 in 2025. Online platforms and events are key tactics, and the market is evolving with new technologies and strategies to engage supporters effectively.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
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The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
![]() Go Fund Me Fund-raising | $8.1M | +21% | 2% | Direct response | 3.4ad units | 2655total | |
![]() John D and Catherine T MacArthur Foundation Fund-raising | $1.6M | -89% | 0% | Brand awareness | 4.0ad units | 113total | |
![]() Silent No More Fund-raising | $486.8K | +16419% | 100% | Direct response | 1.6ad units | 27total |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Crime Junkie True Crime | 7,358,140 | 0.33 /mo | 0% | 1 | 0% | 0% | 0% | |
Up First from NPR News | 1,177,620 | 3.00 /mo | 0% | 9 | 0% | 100% | 100% | |
The Fighter & The Kid Comedy | 359,380 | 3.00 /mo | 0% | 19 | 1% | 100% | 100% |
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