The Consumer Goods sector includes products for personal or household use, spanning food, apparel, electronics, and home essentials. Valued at over $16.5 trillion in 2026, the market grows via urbanization, digital retail, and health trends. Key segments are packaged goods, personal care, and durables like appliances and smartphones.
The Consumer Goods sector includes products for personal or household use, spanning food, apparel, electronics, and home essentials. Valued at over $16.5 trillion in 2026, the market grows via urbanization, digital retail, and health trends. Key segments are packaged goods, personal care, and durables like appliances and smartphones.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
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The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Tide Consumer Goods | $12.6M | -100% | 7% | Direct response | 10.4ad units | 684total |   +1 |
 Avocado Consumer Goods | $8.5M | -73% | 15% | Direct response | 2.9ad units | 2105total |   +1 |
 Pretty Litter Consumer Goods | $4.9M | +68% | 2% | Direct response | 1.9ad units | 1372total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Tide
0:00 / 0:50#1 Tide
Run on 1x episode#2 Tide
0:00 / 1:24
#3 Avocado
0:00 / 1:13Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
My Favorite Murder with Karen Kilgariff and Georgia Hardstark True Crime | 3,412,036 | 1.33 /mo | 100% | 6 | 0% | 100% | 0% | |
 Crime Junkie True Crime | 7,358,140 | 1.00 /mo | 67% | 3 | 0% | 50% | 0% | |
 Stuff You Should Know Education | 1,540,900 | 2.00 /mo | 82% | 11 | 0% | 100% | 100% | |
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