Zuko Analytics is a UK-based company that specializes in online form and checkout analytics and optimization. Launched in 2019 as the successor to Formisimo, Zuko provides businesses with insights into user behavior on web forms and checkout processes. This helps improve conversion rates and reduce customer acquisition costs.

The platform tracks user interactions with forms, regardless of their technical framework, and is designed to be user-friendly and easy to set up. Zuko offers core products such as form analytics, session replays, and conversion optimization tools. These features allow businesses to analyze user behavior, identify friction points, and optimize forms for better user experiences. Zuko also provides benchmarking, real-time analytics, and customizable reporting to support data-driven improvements.

Founded by Al Mackin and Tom New, Zuko Analytics is based in Manchester, UK. The company focuses on enhancing digital customer journeys for businesses that rely on online forms and checkouts, helping them achieve significant improvements in conversion rates and user engagement.