Yutori Inc. is a Tokyo-based fashion company founded in 2018, specializing in direct-to-consumer retail and wholesale of apparel, particularly streetwear and vintage fashion. The company operates over 30 brands aimed at Generation Z, focusing on young adults in their teens and twenties. Yutori emphasizes diversity in digital culture and storytelling, with plans for expansion across Asia.
The company utilizes an OMO (Online Merges with Offline) strategy, integrating e-commerce through its YZ STORE platform on Shopify Plus. This approach has supported significant growth, achieving approximately 4.3 billion yen in annual sales within six years. Yutori became the fastest apparel company to be listed on the Tokyo Stock Exchange Growth Market in December 2023. To enhance its operations, Yutori employs Centric Software’s Product Lifecycle Management solution and integrates advanced technologies like machine learning and sentiment analysis, aiming to improve decision-making and foster sustainable innovation.
Yutori Inc. is a Tokyo-based fashion company founded in 2018, specializing in direct-to-consumer retail and wholesale of apparel, particularly streetwear and vintage fashion. The company operates over 30 brands aimed at Generation Z, focusing on young adults in their teens and twenties. Yutori emphasizes diversity in digital culture and storytelling, with plans for expansion across Asia.
The company utilizes an OMO (Online Merges with Offline) strategy, integrating e-commerce through its YZ STORE platform on Shopify Plus. This approach has supported significant growth, achieving approximately 4.3 billion yen in annual sales within six years. Yutori became the fastest apparel company to be listed on the Tokyo Stock Exchange Growth Market in December 2023. To enhance its operations, Yutori employs Centric Software’s Product Lifecycle Management solution and integrates advanced technologies like machine learning and sentiment analysis, aiming to improve decision-making and foster sustainable innovation.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
