Yotpo is a technology company founded in 2011 by Omri Cohen and Tomer Tagrin. It started with a focus on combating fake online reviews and enhancing e-commerce customer experiences. Today, Yotpo has evolved into a comprehensive e-commerce marketing platform that supports brands in growing through customer advocacy and social proof.

The company offers a suite of integrated marketing solutions tailored for e-commerce businesses. These include tools for collecting customer reviews and ratings, visual user-generated content, loyalty and referral programs, and advanced email and SMS marketing automation. Yotpo also provides features for subscription-based business models and has strengthened its capabilities through acquisitions like SMSBump and Swell Rewards. With a global presence and over 30,000 clients, Yotpo aims to simplify marketing needs for small to medium-sized businesses as well as larger brands, helping them enhance customer engagement and drive growth.