Wattbike is a British company founded in 2007 in Nottingham by former world champion rower Ian Wilson and British Cycling. It specializes in designing and manufacturing high-performance smart indoor training bikes known for their accuracy and patented technology. The Wattbike Hub platform allows users to collect and analyze scientific-quality training data.
Wattbike's products are popular among elite athletes and professional sports teams, including British Cycling and the England football squad. The company has also made a mark in the consumer market, selling nearly 20,000 home training bikes. Notable models include the Wattbike Atom Next Generation, designed for home use, and the Wattbike Nucleus, aimed at commercial gyms.
With significant investment to support growth, Wattbike continues to innovate in the indoor cycling market, focusing on precision and data-driven training for both professional and fitness enthusiasts worldwide.
Wattbike is a British company founded in 2007 in Nottingham by former world champion rower Ian Wilson and British Cycling. It specializes in designing and manufacturing high-performance smart indoor training bikes known for their accuracy and patented technology. The Wattbike Hub platform allows users to collect and analyze scientific-quality training data.
Wattbike's products are popular among elite athletes and professional sports teams, including British Cycling and the England football squad. The company has also made a mark in the consumer market, selling nearly 20,000 home training bikes. Notable models include the Wattbike Atom Next Generation, designed for home use, and the Wattbike Nucleus, aimed at commercial gyms.
With significant investment to support growth, Wattbike continues to innovate in the indoor cycling market, focusing on precision and data-driven training for both professional and fitness enthusiasts worldwide.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.