voco Hotels is a premium hotel brand launched in 2018 by the InterContinental Hotels Group (IHG). The name "voco" comes from the Latin word meaning "to invite," reflecting the brand's commitment to creating a welcoming atmosphere for guests. With over 100 hotels in more than 20 countries, voco aims to reach 200 hotels globally by 2028, making it one of IHG's fastest-growing brands.

The brand offers upscale accommodations that blend comfort and modernity with a stylish environment. Each property features thoughtfully designed guestrooms and suites, modern amenities, and a flexible framework that allows for hotel conversions while preserving the unique character of each location. voco Hotels targets upscale travelers, including leisure and business guests, who appreciate the charm of independent hotels combined with the reliability of a global brand. The brand's expansion includes notable properties in various regions, including Australia, the UK, and the Americas, with a focus on connecting with local communities and delivering a premium guest experience.