Vitacost.com is an American e-commerce company based in Boca Raton, Florida, founded in 1994. It specializes in the retail of vitamins, nutritional supplements, organic grocery products, and health-related items. Originally launched as Nature's Wealth Company, Vitacost.com has expanded its offerings to include proprietary vitamins, beauty products, and sports nutrition.
The company operates primarily online, providing a wide range of natural, organic, and eco-friendly products at competitive prices. Vitacost.com emphasizes wellness accessibility and is known for its commitment to quality and customer service. It features a cruelty-free store with beauty and personal care products certified by the Leaping Bunny Program. The product portfolio includes vitamins, dietary supplements, organic groceries, beauty items, and sports nutrition products.
Acquired by Kroger in 2014, Vitacost.com has enhanced its reach and resources while maintaining a focus on health and wellness. It serves a diverse customer base interested in quality natural products, offering convenient online shopping and reliable delivery.
Vitacost.com is an American e-commerce company based in Boca Raton, Florida, founded in 1994. It specializes in the retail of vitamins, nutritional supplements, organic grocery products, and health-related items. Originally launched as Nature's Wealth Company, Vitacost.com has expanded its offerings to include proprietary vitamins, beauty products, and sports nutrition.
The company operates primarily online, providing a wide range of natural, organic, and eco-friendly products at competitive prices. Vitacost.com emphasizes wellness accessibility and is known for its commitment to quality and customer service. It features a cruelty-free store with beauty and personal care products certified by the Leaping Bunny Program. The product portfolio includes vitamins, dietary supplements, organic groceries, beauty items, and sports nutrition products.
Acquired by Kroger in 2014, Vitacost.com has enhanced its reach and resources while maintaining a focus on health and wellness. It serves a diverse customer base interested in quality natural products, offering convenient online shopping and reliable delivery.
