VIP Play, Inc. is a publicly traded company specializing in online sports entertainment and gaming technology in the United States, primarily operating under the brand ZenSports in Tennessee. The company offers a comprehensive mobile platform for online sports betting, which includes traditional sports wagering, peer-to-peer betting, e-sports wagering, and loyalty programs designed to enhance player retention.

As the corporate parent of VIP Play TN, a licensed sports wagering operator, VIP Play emphasizes compliance and innovation. The ZenSports platform features unique offerings such as cash back rewards and a "No Danger First Wager" bonus to attract customers. The company is also integrating AI technology through a partnership with Decentral AI, focusing on data analytics and predictive insights to create personalized player experiences while ensuring responsible data governance.

VIP Play aims to expand its services in the US gambling market, collaborating with partners like Kambi Group to develop new features, including potential iCasino services. With a small team, VIP Play leverages advanced technology to compete effectively in the growing online gambling sector.