Vessi Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Vessi is a Canadian footwear company founded in 2017 by three Vancouver natives. Headquartered in Vancouver, British Columbia, Vessi has grown to a team of over 100 employees and has a strong presence both online and in physical retail locations in Burnaby, Toronto, and Mississauga. The company specializes in stylish, comfortable, and fully waterproof shoes designed for rainy climates.

Vessi's core innovation is its patented Dyma-tex® technology, which creates knit sneakers that are 100% waterproof. This technology ensures that feet stay dry and comfortable, even in wet conditions, while maintaining a lightweight design. The product line includes waterproof knit sneakers that are vegan and breathable, as well as expanding offerings like rainproof jackets, backpacks, and accessories.

Vessi started as a direct-to-consumer online platform and gained significant traction through a successful Kickstarter campaign. The company emphasizes social responsibility, having donated shoes and masks during the COVID-19 pandemic and implementing recycling initiatives to reduce waste. Vessi aims to inspire individuals in rainy climates to embrace wet weather with confidence and style.

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Recent Campaigns

	Shows	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/15	Week7/13	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/28
The Philip DeFranco Show	The Philip DeFranco Show 42%				1						1		1	1		1	1	Longer term buy 42%
The WAN Show	The WAN Show 25%	1	1	1				1				1	1		1			Longer term buy 25%
Trash Taste Podcast	Trash Taste Podcast 8%					1	2		2	1		1						Test in progress 8%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%