UBS AG is a prominent global financial services firm based in Zurich and Basel, Switzerland. Established in 1998 from the merger of the Union Bank of Switzerland and the Swiss Bank Corporation, UBS has a rich history that dates back to the mid-19th century. The firm operates as a leading private bank and one of the largest asset managers in the world, managing over 1,300 billion CHF in assets.

UBS provides a wide array of financial services, including private banking and wealth management for high-net-worth individuals, asset management for institutional and retail clients, investment banking services for corporations and governments, and retail banking primarily in Switzerland. The company is committed to corporate governance, sustainability, and compliance, and is a founding member of the Wolfsberg Group, which sets standards for anti-money laundering and counter-terrorist financing policies. With over 1000 branches globally, UBS serves a diverse international clientele.