Urban Armor Gear (UAG) is a company based in Laguna Niguel, California, founded in 2012. It specializes in designing and manufacturing rugged, lightweight protective cases and mobile accessories that meet U.S. Military Specifications for drop protection. The founders aimed to create products that offer exceptional protection for mobile devices in challenging environments.

UAG's product line features mobile device cases made with a patented composite construction, combining a hard outer shell with a soft, impact-resistant core. This design ensures durability and protection while remaining lightweight and visually appealing. The company emphasizes innovative product development and rigorous testing to ensure their cases can withstand extreme conditions, such as drops and impacts.

UAG caters to tech enthusiasts, outdoor adventurers, and athletes who need reliable protection for their devices. The company invests significantly in research and development to maintain its leadership in mobile device protection technology. With a dedicated workforce, UAG continues to evolve its offerings to meet the needs of customers who value both functionality and style in protective gear.