TrainingPeaks Podcast Advertising: Spend, Top Shows & Campaigns

Overview

TrainingPeaks specializes in endurance training software and solutions aimed at helping athletes and coaches enhance their training and performance. Founded in the late 1990s by endurance coaches Joe Friel and Dirk Friel, along with engineer Gear Fisher, the company emerged to provide a web-based platform that replaces manual training logs with efficient coaching and athlete management tools.

The company offers a range of products, including web-based platforms for athletes and coaches to track and analyze training programs, advanced desktop software for detailed performance data analysis, and mobile apps for easy access to training data on the go. TrainingPeaks caters to a diverse clientele, from recreational athletes to elite professionals, including Tour de France teams and Olympians. The platform supports various coaching methodologies, allowing coaches to manage unlimited athletes remotely.

Headquartered in Louisville, Colorado, TrainingPeaks is recognized in the endurance sports community for its data-driven insights and commitment to improving training outcomes through continuous reinvestment in its platform.

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Ads

Pogačar’s dominance, Safety on Alpe d’Huez, and that epic finish in Paris - Tour de France 2026 Wrapped Up | The Race Communiqué

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Recent Campaigns

	Shows	Week2/23	Week3/9	Week3/23	Week4/13	Week4/20	Week5/25	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Life in the Peloton, presented by MAAP	Life in the Peloton, presented by MAAP 42%	1		1	2	2	2	1	1		1	1	1		Longer term buy 42%
The Roadman Cycling Podcast	The Roadman Cycling Podcast 25%									1		2		1	Longer term buy 25%
For The Long Run: Exploring the Why Behind Running	For The Long Run: Exploring the Why Behind Running 17%		1										1	1	Test in progress 17%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%