TheyDo is a customer journey management platform that helps organizations align their focus on customer needs with effective execution. Founded in 2019, the platform serves as a centralized hub for mapping, mining, and designing customer journeys, enabling teams to collaborate from a single source of truth.

The core offering includes a collaborative workspace for experience-led teams, such as customer experience, user experience, research, and product teams. Key features include journey mapping and management, opportunity identification and prioritization, data integration and analytics, and collaboration tools. TheyDo also utilizes AI-driven insights to analyze unstructured data and uncover hidden opportunities. The platform is designed to enhance decision-making and execution, leading to increased efficiency and faster time to decision.

TheyDo is suitable for organizations aiming to embed customer-centricity into their workflows and improve cross-functional collaboration. With pricing starting at $25 per month, it provides an accessible solution for teams looking to optimize customer experience management.