The Gateway Podcast Advertising: Spend, Top Shows & Campaigns

Overview

St. Louis Public Radio is a public radio station based in St. Louis, Missouri, operating under the call letters KWMU since 1972. Licensed to the Curators of the University of Missouri, it has transitioned from a fine arts and music station to a prominent news, talk, and cultural broadcaster serving the St. Louis metropolitan area.

The station's mission is to inform and engage the public by providing a deeper understanding of events, ideas, and cultures. It features a comprehensive news and talk format, including national programs from NPR and local reporting. Signature programs like *St. Louis on the Air* and *Cityscape* highlight regional newsmakers and arts. St. Louis Public Radio also offers multiple digital music streams, including an Adult Album Alternative format and a 24-hour classical music stream.

The station emphasizes community engagement and diversity in its storytelling, reflecting a wide range of voices. It serves a diverse audience interested in in-depth news coverage, cultural programming, and civic engagement.

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Top Shows

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Ads

What’s on Missouri’s Aug. 4 primary ballot? A guide to the issues

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Recent Campaigns

	Shows	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
St. Louis on the Air	St. Louis on the Air 42%			1	2	6	3	1	2	1		1		3	1	1	Longer term buy 42%
Politically Speaking	Politically Speaking 25%	1				1		2		1	1		1				Longer term buy 25%
The Gateway	The Gateway 0%		3				1										Test run 0%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%