The Financial Brand is an independent digital publication established in 2008 by Jeffry Pilcher, who serves as CEO and President. It focuses on strategic marketing and growth issues for the retail banking sector, specifically targeting C-level executives at banks and credit unions around the world. The publication offers insightful content on various topics, including marketing, customer experience, mobile banking, and growth strategies, providing real-world examples and practical advice to help banking professionals navigate the industry.

In addition to its digital content, The Financial Brand hosts The Financial Brand Forum, a prominent conference that gathers over 2,000 banking professionals to discuss marketing, customer experience, and digital transformation in banking. The company operates on a 100% ad-supported revenue model and reaches over 2 million readers in more than 200 countries, making it a key resource for banking executives looking to enhance their marketing and growth strategies.