Tarte Cosmetics is a cruelty-free and eco-conscious beauty brand founded in 1999 by Maureen Kelly. The company is known for its high-performance makeup products made with natural ingredients like Amazonian clay and goji berry extract. Tarte emphasizes "beauty without compromise," avoiding harmful substances such as parabens and synthetic fragrances in its formulations.

The product range includes popular items like the Shape Tape concealer, mineral powder bronzer, and volumizing mascaras. Tarte's offerings appeal to consumers looking for effective and ethically made cosmetics. The brand has a strong retail presence, with products available at major outlets like Sephora and Ulta, and has garnered a loyal customer base through social media engagement and word-of-mouth.

Tarte is also committed to philanthropy and social initiatives, supporting environmental stewardship and education through various programs. The company engages in campaigns against cyberbullying and provides resources to small business entrepreneurs. Overall, Tarte Cosmetics is recognized for its natural makeup products, community involvement, and dedication to ethical practices.