St. Croix Rods is a family-owned American manufacturer of high-performance fishing rods, established in 1948 by brothers Bob and Bill Johnson in Minneapolis, Minnesota. The company relocated to Park Falls, Wisconsin, where it remains headquartered and has grown to be the largest fishing rod manufacturer in North America. St. Croix is known for its commitment to quality and innovation in American-made products.

The company offers a wide range of premium fishing rods, including fly, spinning, and casting rods. Its product lines feature high-end series like Legend Elite, Legend Xtreme, and Avid Series, as well as mid-priced options such as Triumph and Mojo. St. Croix utilizes proprietary technologies and advanced materials to enhance rod strength and performance, ensuring high quality through every step of the manufacturing process.

St. Croix caters to serious anglers and fishing enthusiasts worldwide, providing durable and high-performance rods for various fishing styles and species. Its global distribution network includes full-service fishing tackle dealers, reflecting its strong international presence and reputation in the fishing rod industry.