Local Media Association (LMA) is a trade association focused on supporting the business aspects of local media. With a membership of over 3,000 local media entities, including newspapers, TV and radio stations, and digital news sites, LMA aims to foster revenue growth and business transformation in the industry.
LMA offers a range of programs, labs, conferences, and training sessions that cover key areas such as reader revenue, branded content, and first-party data strategies. Notable initiatives include the LMA Digital Club, the Branded Content Project, and the Reader Revenue Accelerator, which is supported by the Facebook Journalism Project. LMA also collaborates with the Local Media Foundation to promote innovation and sustainability, particularly for Black-owned media. Through these efforts, LMA provides local media companies with the tools and networks they need to adapt and thrive in a changing landscape.
Local Media Association (LMA) is a trade association focused on supporting the business aspects of local media. With a membership of over 3,000 local media entities, including newspapers, TV and radio stations, and digital news sites, LMA aims to foster revenue growth and business transformation in the industry.
LMA offers a range of programs, labs, conferences, and training sessions that cover key areas such as reader revenue, branded content, and first-party data strategies. Notable initiatives include the LMA Digital Club, the Branded Content Project, and the Reader Revenue Accelerator, which is supported by the Facebook Journalism Project. LMA also collaborates with the Local Media Foundation to promote innovation and sustainability, particularly for Black-owned media. Through these efforts, LMA provides local media companies with the tools and networks they need to adapt and thrive in a changing landscape.
