Simplify Asset Management is a financial services company founded in 2020, dedicated to making institutional-grade alternative investment strategies accessible to all investors. The company offers low-cost, transparent exchange-traded funds (ETFs) that allow retail investors to benefit from alternative strategies traditionally reserved for institutional investors. Simplify emphasizes education, transparency, and accessibility, providing clients with direct access to its risk, research, and portfolio management teams.

The company specializes in alternative strategy ETFs designed to enhance portfolio risk-adjusted returns. These ETFs incorporate elements like convexity through options, aiming to manage risk while improving returns. Simplify also offers research and educational resources, including a blog, case studies, and model portfolios, to help investors and advisors build diversified portfolios. With a leadership team experienced in portfolio management and trading, Simplify is committed to supporting financial advisors and individual investors in integrating alternative strategies into their investment approaches.