ROUVY is a Czech technology company that specializes in indoor cycling software, providing a realistic virtual riding experience. Founded in 2017 by brothers Petr and Jiří Samek, ROUVY is headquartered in Prague and has grown to employ over 100 people. The company is recognized as one of the fastest-growing tech firms in Central Europe.

ROUVY offers an indoor cycling app that combines 2D video footage of real-world routes with augmented reality to create a 3D virtual environment. Users can explore over 1500 high-quality cycling routes worldwide while riding on smart trainers that adjust resistance to simulate real-world conditions. The app includes various cycling activities, performance analytics, and a Route Creator tool for generating new courses. ROUVY serves a diverse customer base, from hobby cyclists to professional athletes, and has established partnerships with notable cycling teams and events, enhancing its presence in the cycling community.