Rapala USA is the American branch of the globally recognized fishing tackle company Rapala, founded in Finland in 1936. Headquartered in Minnetonka, Minnesota, Rapala USA serves as a vital distribution and marketing arm for Rapala products in the United States. The company was incorporated in 1960 and has established a strong market presence through a partnership with Normark Corporation, which began in the late 1950s.

Rapala USA offers a diverse range of fishing products, with a focus on fishing lures, including the iconic Original Floating Rapala. The product lineup also features fillet knives, fishing accessories, and premium tackle and equipment. The company is committed to high design and manufacturing standards, ensuring quality and performance. Additionally, Rapala USA engages with customers through educational initiatives and marketing efforts, supporting both recreational and professional anglers across the country.