Premier Sports is a private limited company based in Norfolk, UK, that has been operating in the sports broadcasting sector since 1999. Known for its pay sports television channels, it provides a diverse range of live sports content, catering to both niche and popular sports with dedicated fan bases.

The company holds exclusive British TV rights to a significant portion of Gaelic Athletic Association games, including championship matches and leagues. It also broadcasts a variety of ice hockey events, including NHL games and coverage of international championships. Additionally, Premier Sports covers motorsport events, including the NASCAR Cup Series and various speedway leagues. The company targets sports fans in the UK and Ireland, offering them comprehensive and exclusive sports coverage.