Ovation is a guest experience management platform based in Orem, Utah, designed specifically for multi-unit restaurants. The platform helps restaurants enhance their guest experience by enabling quick action on feedback, recovering unhappy customers in real-time, and generating more positive online reviews. Ovation employs SMS-based, two-question surveys that lead to higher engagement and better data quality compared to traditional feedback methods.

The services offered by Ovation include guest feedback collection, real-time customer recovery, review management, and operational insights. The platform analyzes feedback across various restaurant-specific categories, providing detailed reports that highlight strengths and weaknesses. Additionally, Ovation supports CRM growth and marketing by collecting guest contact information and facilitating text marketing campaigns to encourage repeat visits. The company is committed to helping restaurant operators improve their performance through actionable insights and effective customer engagement.