Orita is a New York City-based company that specializes in AI-powered machine learning solutions for e-commerce brands. The company focuses on optimizing email marketing and customer segmentation to help brands maximize revenue from their existing customer lists. Orita aims to simplify brand growth by automating data-driven marketing decisions, allowing brands to concentrate on product development and customer experience.

Orita's flagship product, Orita Email, uses machine learning to dynamically segment email audiences, improving engagement rates and deliverability. The company also builds custom machine learning models for customer segmentation, predicting behaviors like purchase likelihood and unsubscribe risk. Orita integrates seamlessly with popular Email Service Providers, requiring minimal setup and no engineering support. With a strong presence in the e-commerce marketing ecosystem, Orita serves over 150 brands and partners with more than 70 top agencies.