On is a Swiss company founded in 2010, specializing in the design and marketing of performance running shoes and sportswear. The brand is recognized globally for its innovative CloudTec® technology, which offers a unique cushioning system that ensures a soft landing and an explosive takeoff. This technology appeals to both casual runners and professional athletes, combining comfort with performance.

In addition to running shoes, On provides a variety of sports apparel and accessories made from high-quality materials with modern designs. The company caters to a diverse customer base, including beginners and elite competitors, as well as fitness enthusiasts who appreciate style and innovation in their athletic gear. On promotes a lifestyle approach to running, focusing on health, wellness, and community engagement through various events and partnerships. The company is committed to sustainability and continues to expand its global presence through direct-to-consumer sales and retail partnerships.