Minori Beauty is a clean, vegan makeup brand founded in 2021 by Anastasia Bezrukova and based in San Francisco. The brand focuses on providing minimalist, multi-purpose beauty essentials in universally flattering shades, catering to individuals who may not typically wear makeup. Minori Beauty aims to simplify beauty routines with a curated selection of products that promote natural looks and responsible consumption.
The product lineup includes four essentials: lip gloss, cream highlighter and blush, and a recently released sunscreen, all priced between $22 and $32. These items are designed for ease of use and everyday application, making them accessible for beginners and experienced users alike. Minori Beauty is available direct-to-consumer and through over 300 independent retailers across the US and Canada, with a significant portion of sales coming from wholesale channels. The brand has experienced notable growth, with sales increasing over 120% in the past year.
Minori Beauty is a clean, vegan makeup brand founded in 2021 by Anastasia Bezrukova and based in San Francisco. The brand focuses on providing minimalist, multi-purpose beauty essentials in universally flattering shades, catering to individuals who may not typically wear makeup. Minori Beauty aims to simplify beauty routines with a curated selection of products that promote natural looks and responsible consumption.
The product lineup includes four essentials: lip gloss, cream highlighter and blush, and a recently released sunscreen, all priced between $22 and $32. These items are designed for ease of use and everyday application, making them accessible for beginners and experienced users alike. Minori Beauty is available direct-to-consumer and through over 300 independent retailers across the US and Canada, with a significant portion of sales coming from wholesale channels. The brand has experienced notable growth, with sales increasing over 120% in the past year.
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