Lunar Distribution specializes in the distribution of comic books and related products to the Direct Market, which includes comic book specialty retailers. Founded by Christina and Cameron Merkler, who have a background in retail, the company emerged during the COVID-19 pandemic to address the needs of the comics market, particularly as traditional distributors faced challenges.

The company is committed to delivering high-quality products, competitive pricing, and exceptional customer service to nearly 400 international retail accounts. Lunar Distribution focuses on distributing single-issue comics and backlist inventory, coordinating with publishers like DC Comics to manage inventory effectively. They provide detailed publisher catalogs and release schedules to assist retailers in order planning and inventory management. With a strong emphasis on quality and operational excellence, Lunar Distribution supports comic book specialty stores worldwide.