Fab.com is an e-commerce platform that specializes in flash sales of curated, limited-quantity design products. Founded in 2010 by Jason Goldberg and Bradford Shellhammer, it initially started as a social network called Fabulis before pivoting in 2011 to focus on daily design inspirations. The company offered unique boutique items sourced from third-party designers, appealing to consumers looking for distinctive products at discounted prices.
The platform experienced rapid growth, reaching over 10 million members and achieving significant sales milestones within its first year. Fab.com operated primarily from Manhattan, with additional offices in Pune, India, and Berlin. It facilitated transactions, logistics, marketing, and customer service, earning fees on each sale. After being sold to PCH International in 2015, Fab.com shifted its focus over time, including a move towards health and fitness products by 2019. The original website ceased operations by late 2022, and the domain was later repurposed by Epic Games in 2024.
Fab.com is an e-commerce platform that specializes in flash sales of curated, limited-quantity design products. Founded in 2010 by Jason Goldberg and Bradford Shellhammer, it initially started as a social network called Fabulis before pivoting in 2011 to focus on daily design inspirations. The company offered unique boutique items sourced from third-party designers, appealing to consumers looking for distinctive products at discounted prices.
The platform experienced rapid growth, reaching over 10 million members and achieving significant sales milestones within its first year. Fab.com operated primarily from Manhattan, with additional offices in Pune, India, and Berlin. It facilitated transactions, logistics, marketing, and customer service, earning fees on each sale. After being sold to PCH International in 2015, Fab.com shifted its focus over time, including a move towards health and fitness products by 2019. The original website ceased operations by late 2022, and the domain was later repurposed by Epic Games in 2024.
