liiteGuard is a Danish sportswear company founded in 2016 by former professional footballer Christopher Geertsen and physiotherapist Nicklas Falkesgaard. The company specializes in high-performance sportswear aimed at enhancing athletic performance and reducing injury risk. Their mission is to encourage more people to participate in sports by providing functional, protective, and comfortable apparel.
Their product lineup includes innovative compression socks with integrated shin guards, designed for a secure fit and muscle support. They also offer GLU-TECH running tights, which feature advanced hip technology and won an ISPO Award in 2023. Another notable product is the PERFORMANCE SET, recognized for its innovative design at the same awards. liiteGuard's products are available in over 350 stores in Denmark and are trusted by professional athletes, including players in the top Danish football league. The company operates through both B2C and B2B models, selling directly to consumers and through retail partners.
With a small team of fewer than 10 employees, liiteGuard promotes a modern workplace culture that includes remote work options and employee benefits.
liiteGuard is a Danish sportswear company founded in 2016 by former professional footballer Christopher Geertsen and physiotherapist Nicklas Falkesgaard. The company specializes in high-performance sportswear aimed at enhancing athletic performance and reducing injury risk. Their mission is to encourage more people to participate in sports by providing functional, protective, and comfortable apparel.
Their product lineup includes innovative compression socks with integrated shin guards, designed for a secure fit and muscle support. They also offer GLU-TECH running tights, which feature advanced hip technology and won an ISPO Award in 2023. Another notable product is the PERFORMANCE SET, recognized for its innovative design at the same awards. liiteGuard's products are available in over 350 stores in Denmark and are trusted by professional athletes, including players in the top Danish football league. The company operates through both B2C and B2B models, selling directly to consumers and through retail partners.
With a small team of fewer than 10 employees, liiteGuard promotes a modern workplace culture that includes remote work options and employee benefits.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.