itsu is a British private company founded in 1997 by Julian Metcalfe, known for its fast casual restaurant chain that specializes in East Asian-inspired meals. Headquartered in London, itsu aims to provide a healthier alternative to traditional fast food, focusing on fresh, nutritious, and visually appealing dishes. The name "itsu," meaning "when" in Japanese, reflects the company's inspiration from Japanese food culture.
The restaurant menu features a variety of options, including sushi, salads, hot noodle dishes, gyoza, and bao buns, all made fresh daily. Itsu also offers a grocery line launched in 2012, which includes Asian-inspired products like frozen gyoza and noodle cups, available in supermarkets. The company targets health-conscious consumers looking for quick and convenient meal solutions in urban settings, emphasizing quality and customer satisfaction in its operations. With a growing presence in cities across the UK and some international locations, itsu continues to expand its reach while maintaining its commitment to fresh and healthy dining.
itsu is a British private company founded in 1997 by Julian Metcalfe, known for its fast casual restaurant chain that specializes in East Asian-inspired meals. Headquartered in London, itsu aims to provide a healthier alternative to traditional fast food, focusing on fresh, nutritious, and visually appealing dishes. The name "itsu," meaning "when" in Japanese, reflects the company's inspiration from Japanese food culture.
The restaurant menu features a variety of options, including sushi, salads, hot noodle dishes, gyoza, and bao buns, all made fresh daily. Itsu also offers a grocery line launched in 2012, which includes Asian-inspired products like frozen gyoza and noodle cups, available in supermarkets. The company targets health-conscious consumers looking for quick and convenient meal solutions in urban settings, emphasizing quality and customer satisfaction in its operations. With a growing presence in cities across the UK and some international locations, itsu continues to expand its reach while maintaining its commitment to fresh and healthy dining.
