Inito is a health technology company based in Houston, Texas, with research and development hubs in Bangalore and Dubai. Founded in 2015, Inito focuses on simplifying healthcare and wellness through advanced at-home health tracking devices, particularly in the fertility sector. The company develops lab-grade, FDA-registered fertility monitors that help users understand their biological data and make informed health decisions.

The flagship product, the Inito Fertility Tracker, measures four key fertility hormones using a single test strip. This device provides users with a comprehensive view of their menstrual cycles, including a six-day fertile window and ovulation confirmation. It connects to a smartphone app, delivering precise hormone values and personalized insights within about 10 minutes. Inito serves over 75,000 couples worldwide and has facilitated more than 5 million tests, contributing to a significant dataset of fertility hormones. The company is dedicated to educating users about reproductive health and invests in research and development to maintain high standards of quality and accuracy.