Linktree is an Australia-based technology company founded in 2016 by Alex Zaccaria, Nick Humphreys, and Anthony Zaccaria. The company addresses the limitation of having only one link in social media bios by providing a platform that allows users, including creators, influencers, musicians, and brands, to create a customizable landing page with multiple links accessible through a single URL.

The core offering is a freemium link-in-bio service, where users can create personalized pages with unlimited links. A Pro subscription provides additional features like advanced customization and detailed analytics. Linktree also includes a Marketplace with various apps and integrations, enabling users to embed interactive services directly on their pages. Recently, the company has ventured into social commerce with "Linktree Shops," allowing creators to sell products directly from their pages. With over 50 million users globally, Linktree has established itself as a vital tool for digital engagement and monetization.