Happy Socks is a Swedish manufacturer and retailer founded in 2008 by Mikael Söderlindh and Viktor Tell. The company specializes in colorful, creatively patterned socks and apparel, transforming a traditional wardrobe item into a vibrant fashion statement. Its core product line features bold prints and bright colors, appealing to style-conscious customers who want to express their creativity through footwear.

In addition to socks, Happy Socks offers swimwear and accessories, often collaborating with well-known brands and cultural icons like Disney and The Beatles. The company operates globally, with around 100 physical stores and distribution through approximately 12,000 retailers in over 90 countries. Happy Socks emphasizes happiness and creativity in its marketing, positioning its products as joyful gifts that resonate with customers. The brand is recognized for its commitment to design and quality, making it a standout in the lifestyle market.