Fresh Victor is a California-based company that specializes in premium, cold-pressed juice-based mixers for craft cocktails and mocktails. Founded by Ken MacKenzie and H. Joseph Ehrmann, the company aims to simplify cocktail making with high-quality, versatile mixers made from 100% fresh ingredients. Their products are clean-label, containing no preservatives, and are vegan, gluten-free, kosher, and non-GMO.

Fresh Victor offers mixers in 16-ounce and 64-ounce bottles, with each 16-ounce bottle capable of making multiple cocktails. The mixers are designed for both cocktail enthusiasts and professional bartenders, allowing for easy and efficient drink preparation. Currently, Fresh Victor's products are available direct to consumers in seven Western U.S. states and through national wholesale distribution to bars and restaurants via major foodservice distributors. The company has received recognition for its quality, ranking #5 on USA Today's 10Best Readers' Choice Awards for Best Craft Mixer Blend in 2024.