Florida Blue is a prominent health insurance provider in Florida, serving nearly 6 million members with a diverse array of health care plans and services. Established in 1944, the company has grown through mergers and rebranded as Florida Blue in 2012. It operates as a not-for-profit, policyholder-owned mutual company and is an independent licensee of the Blue Cross and Blue Shield Association.

The company offers a full spectrum of health care plans, including individual and group health insurance, and holds a significant market share as the largest single-state provider of individual marketplace plans in the U.S. Florida Blue also provides life and specialty insurance products, such as dental and long-term care, and manages Medicare program administration through its subsidiary, First Coast.

Florida Blue is dedicated to innovation and community engagement, having opened Florida Blue Centers for direct member support and established the Florida Blue Foundation to address health inequities. The company focuses on helping people and communities achieve better health through affordable plans and strong community partnerships.