Ethos Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Ethos is an insurance technology company based in Austin, Texas, founded in 2016 by Peter Colis and Lingke Wang. The company focuses on making life insurance affordable and accessible by simplifying the application process. Ethos operates as a technology-driven platform, providing underwriting and administrative services for life insurance policies issued by third-party carriers like Legal & General America and TruStage.

Using machine learning and data science, Ethos enables customers to receive instant quotes and coverage decisions online. The company has a dual distribution model, offering services directly to consumers through its online platform and through a network of independent insurance agents. Ethos partners with reputable insurance carriers and has received significant funding, reaching a valuation of $2.7 billion as of 2021. With a team of around 687 employees, Ethos emphasizes a culture that combines technology and human support to enhance the life insurance experience.

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Recent Campaigns

	Shows	Week6/8	Week6/15	Week7/13	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28
CzabeCast	CzabeCast 67%				1	2	3	3	2	2	3	1	Core Performer 67%
The 1000 Hours Outside Podcast	The 1000 Hours Outside Podcast 25%		1	1	1	1							Longer term buy 25%
BiggerPockets Money Podcast	BiggerPockets Money Podcast 8%	1										1	Test in progress 8%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%