Ethika, Inc. is an American apparel company based in San Clemente, California, founded in 2001 by Malcolm McCassy, along with co-founders Travis Pastrana and Ryan Sheckler. The company specializes in men's, women's, and children's underwear, particularly known for its longer-fitting boxer briefs called "The Staple," which was introduced in 2005 to meet the needs of active individuals.

Ethika focuses on creating high-quality, comfortable underwear that blends style and functionality. The brand has expanded its offerings since 2015 to include women's and youth categories. Ethika has built a strong presence in the hip-hop community, becoming popular among artists like Lil Wayne and Meek Mill, which has helped the brand reach a diverse audience that includes athletes, musicians, and celebrities. Ethika promotes itself as "With You Everywhere," emphasizing versatility and lifestyle integration in its products.