EdChoice is a nonprofit organization based in Indianapolis, Indiana, dedicated to promoting educational freedom and school choice for K-12 students. Founded in 1996 by economists Milton and Rose D. Friedman, EdChoice believes that families should have the primary role in making educational decisions for their children. The organization works across the nation to remove barriers to educational options through policy advocacy, public education, and grassroots engagement.

The core mission of EdChoice is to advance policies that allow families to choose the best educational environments for their children. This includes advocating for vouchers, tax-credit scholarships, and education savings accounts (ESAs). EdChoice engages with state policymakers, educates the public about the benefits of school choice, and trains advocates to promote educational freedom. The organization also provides a wealth of research and resources for those interested in education reform and school choice data.