DraftKings Sportsbook Podcast Advertising: Spend, Top Shows & Campaigns

Overview

DraftKings Inc. is a prominent American sports entertainment and gaming company, founded in 2012 in Boston, Massachusetts. Initially starting as a daily fantasy sports platform, it has transformed into a comprehensive sports betting and online gaming entity. The company went public in April 2020 and operates in 28 U.S. states, Washington D.C., and Ontario, Canada, holding a significant share of the U.S. online sportsbook market.

DraftKings offers a wide range of gaming products, including daily fantasy sports contests, regulated sports betting options, and online casino games. The company also integrates digital lottery products and non-fungible tokens (NFTs) into its platform. Through strategic partnerships, such as with Amazon, DraftKings enhances fan engagement by incorporating betting odds into sports broadcasts. With a focus on technology and innovation, DraftKings aims to provide a seamless user experience and continues to pursue growth through market expansion and product development.

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Recent Campaigns

	Shows	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
The Dan Le Batard Show	The Dan Le Batard Show 92%	12	6	9	12	12	12	12	7	5	2	16	5	6	1	12	16	11	6	6	9	8	11	22	13	15	10	Core Performer 92%
Felger & Massarotti	Felger & Massarotti 92%		1						1	2	9	17	10	13	12	20	16	17	8	4	12	3	16	10	14	16	14	Core Performer 92%
KSR Preshow	KSR Preshow 92%	6	9	6	6	7	8	7	11	8	3	10	8	8	2	10	6	4	2	6	10	9	7	6	2	2	7	Core Performer 92%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%