Direct Bullion was a UK-based company that specialized in the retail sale of precious metals, particularly gold and silver, through an online e-commerce platform. Founded by Paul Taylor and Sonny Dobran, the company aimed to provide a seamless shopping experience for customers looking to invest in physical bullion. It focused on smooth payment processes and easy online transactions, catering to individual investors and collectors interested in secure assets.

Incorporated on 16 October 2015, Direct Bullion operated under the name DIRECT BULLION LIMITED and was classified under SIC code 47910, which pertains to retail sales via the Internet. The company offered a user-friendly platform for purchasing investment-grade bullion products, emphasizing stability and tangible assets for its customers.

Direct Bullion Limited was dissolved on 2 April 2019, and it is no longer an active business entity.