Dabble Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Dabble is an Australian social sports betting company founded in May 2020 by CEO Tom Rundle. It operates a mobile-first, app-exclusive platform that transforms sports wagering into a communal experience, primarily targeting millennials and Gen Z users. Licensed by the Northern Territory Racing Commission, Dabble has received significant backing from Tabcorp and has offices in Darwin, Melbourne, and Brisbane.

The core product is a social sports wagering app that allows users to bet on racing and various sports events while connecting with friends and the community. Notable features include **Copy Bets**, enabling users to replicate others' bets, and **Pick’Em**, a game-like feature. The app also features a TikTok-style Activity Feed to enhance social interaction, attracting over 108,000 active users, with a high user rating of 4.8/5 on the App Store. Dabble generates approximately $5.1 million in revenue and employs around 69 people, focusing on blending traditional sports betting with social connectivity in Australia’s online betting industry.

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Top Shows

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Ads

The Lineup Show - 6 Fantasy Football Stats You NEED To Know Before Your Leaguemates Find Out

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Recent Campaigns

	Shows	Week5/4	Week5/11	Week5/18	Week5/25	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Stay Hot: A Sports Podcast	Stay Hot: A Sports Podcast 100%					2	2	2	2	2	1	1	2	1	1	2	1	1	1	Core Performer 100%
PlayerProfiler Fantasy Football Podcast Network	PlayerProfiler Fantasy Football Podcast Network 58%												1	4	5	5	4	3	4	Core Performer 58%
Pitch Side	Pitch Side 58%	1	2	2	2	1		1	1	1	1	1			1				1	Core Performer 58%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%