Dabble is an Australian social sports betting company founded in May 2020 by CEO Tom Rundle. It operates a mobile-first, app-exclusive platform that transforms sports wagering into a communal experience, primarily targeting millennials and Gen Z users. Licensed by the Northern Territory Racing Commission, Dabble has received significant backing from Tabcorp and has offices in Darwin, Melbourne, and Brisbane.
The core product is a social sports wagering app that allows users to bet on racing and various sports events while connecting with friends and the community. Notable features include **Copy Bets**, enabling users to replicate others' bets, and **Pick’Em**, a game-like feature. The app also features a TikTok-style Activity Feed to enhance social interaction, attracting over 108,000 active users, with a high user rating of 4.8/5 on the App Store. Dabble generates approximately $5.1 million in revenue and employs around 69 people, focusing on blending traditional sports betting with social connectivity in Australia’s online betting industry.
Dabble is an Australian social sports betting company founded in May 2020 by CEO Tom Rundle. It operates a mobile-first, app-exclusive platform that transforms sports wagering into a communal experience, primarily targeting millennials and Gen Z users. Licensed by the Northern Territory Racing Commission, Dabble has received significant backing from Tabcorp and has offices in Darwin, Melbourne, and Brisbane.
The core product is a social sports wagering app that allows users to bet on racing and various sports events while connecting with friends and the community. Notable features include **Copy Bets**, enabling users to replicate others' bets, and **Pick’Em**, a game-like feature. The app also features a TikTok-style Activity Feed to enhance social interaction, attracting over 108,000 active users, with a high user rating of 4.8/5 on the App Store. Dabble generates approximately $5.1 million in revenue and employs around 69 people, focusing on blending traditional sports betting with social connectivity in Australia’s online betting industry.
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