Lululemon is a Canadian athletic apparel company founded in 1998 in Vancouver, British Columbia. Initially starting as a design studio and yoga studio, it opened its first retail store in 2000. The company focuses on creating stylish and dependable athletic wear, particularly for yoga practitioners, using proprietary technical fabrics that offer comfort and durability.

Lululemon's product line includes a variety of athletic apparel and accessories for both women and men, expanding beyond yoga to include running and general fitness. The brand is recognized for its innovative fabrics developed in its research lab, enhancing performance and comfort. Lululemon stores also serve as community hubs for fitness and wellness activities, reflecting the company's lifestyle branding approach. The brand has built a loyal customer base among health-conscious consumers who appreciate both functionality and style in their athletic wear.