Billabong Group - Australia is a leading company in surf culture and lifestyle products, known for its high-quality surfwear and accessories. Founded in 1973 by Gordon and Rena Merchant, the company started by creating durable, handmade boardshorts using a unique triple-stitching technique. The name Billabong reflects its Australian heritage, derived from the Wiradjuri word for a seasonal creek.
The product range includes boardshorts, bikinis, t-shirts, swimwear, and accessories like backpacks, watches, sunglasses, and footwear. Billabong also offers board sports hardware, including surfboards, skateboards, and wetsuits. With a global presence, its products are licensed in over 100 countries and available in around 11,000 retail outlets. The company employs about 6,000 staff and is part of a larger portfolio under Liberated Brands, which includes other well-known brands like Volcom and Quiksilver. Billabong actively engages with the surfing community through sponsorships and maintains its own surf team to promote the brand among younger generations.
Billabong Group - Australia is a leading company in surf culture and lifestyle products, known for its high-quality surfwear and accessories. Founded in 1973 by Gordon and Rena Merchant, the company started by creating durable, handmade boardshorts using a unique triple-stitching technique. The name Billabong reflects its Australian heritage, derived from the Wiradjuri word for a seasonal creek.
The product range includes boardshorts, bikinis, t-shirts, swimwear, and accessories like backpacks, watches, sunglasses, and footwear. Billabong also offers board sports hardware, including surfboards, skateboards, and wetsuits. With a global presence, its products are licensed in over 100 countries and available in around 11,000 retail outlets. The company employs about 6,000 staff and is part of a larger portfolio under Liberated Brands, which includes other well-known brands like Volcom and Quiksilver. Billabong actively engages with the surfing community through sponsorships and maintains its own surf team to promote the brand among younger generations.
