Baymard Institute is an independent web research institute based in Copenhagen, Denmark, founded in 2009. The company specializes in e-commerce usability and user experience (UX) optimization, conducting extensive UX research studies that total over 150,000 hours of usability testing. This research provides evidence-based insights and best practice guidelines aimed at enhancing online user experiences.

Baymard offers a range of services focused on UX research and optimization for e-commerce websites. Their offerings include access to a vast library of industry-specific UX research, expert-led UX audits that benchmark websites against competitors, and a collection of user experience articles and design guidelines. These resources support UX professionals in making informed design decisions and implementing best practices. With a client base that includes over 29,000 UX professionals and 71% of Fortune 500 e-commerce companies, Baymard has established itself as a credible authority in the field. The company operates fully remotely and employs around 36 people, emphasizing high-value, research-driven solutions.