Base Detall Sport is a Barcelona-based consumer sales company specializing in quality sporting goods and physical preparation advice. With a team of around 25 employees, the company acts as a distributor, sourcing products from well-known brands like Adidas, Asics, and Nike. It offers a diverse range of sporting equipment and apparel for activities such as jogging, football, basketball, and tennis, supplying approximately 300 partner establishments across Spain.
The company utilizes advanced data analytics through IBM Cognos Business Intelligence software to enhance its sales performance and operational efficiency. This system helps Base Detall Sport maintain a detailed understanding of sales results and customer preferences, allowing for optimized merchandising strategies. In the first half of 2023, the company reported a positive sales trend, achieving around €65 million in sales, a 13% increase from the previous year. Under the leadership of CEO Miquel Calzada, Base Detall Sport is focused on growth and collaboration opportunities within the sports retail sector.
Base Detall Sport is a Barcelona-based consumer sales company specializing in quality sporting goods and physical preparation advice. With a team of around 25 employees, the company acts as a distributor, sourcing products from well-known brands like Adidas, Asics, and Nike. It offers a diverse range of sporting equipment and apparel for activities such as jogging, football, basketball, and tennis, supplying approximately 300 partner establishments across Spain.
The company utilizes advanced data analytics through IBM Cognos Business Intelligence software to enhance its sales performance and operational efficiency. This system helps Base Detall Sport maintain a detailed understanding of sales results and customer preferences, allowing for optimized merchandising strategies. In the first half of 2023, the company reported a positive sales trend, achieving around €65 million in sales, a 13% increase from the previous year. Under the leadership of CEO Miquel Calzada, Base Detall Sport is focused on growth and collaboration opportunities within the sports retail sector.
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