Aviva plc is a British multinational insurance and financial services company with a history dating back to 1696. It is the largest insurance group in the UK and ranks among the top insurers globally, serving around 25 million customers worldwide. Aviva was formed through several mergers, with a significant merger in 2000 between Norwich Union and CGU plc, and it adopted the Aviva name in 2002.

The company offers a wide range of products, including life insurance, savings plans, home and motor insurance, and small business insurance. Aviva is also a major player in fund management, managing over £200 billion in assets and ranking as one of Europe's top ten fund managers. With a strong presence in the UK, Europe, and North America, Aviva focuses on providing tailored financial solutions for individuals, small businesses, and institutional clients.