Armoire is a Seattle-based startup that offers a clothing rental membership service focused on contemporary designer women's fashion. Members gain access to a curated selection of stylish clothing for a monthly fee, allowing them to borrow, wear, and swap items as often as they like. The service includes shipping and cleaning at no extra cost, making it a convenient option for busy, professional women.

To get started, members complete a style profile that captures their size and preferences. An algorithm, along with input from professional stylists, helps create a personalized selection of clothing items that are shipped directly to their homes. This model simplifies wardrobe management for women balancing work and family commitments, providing a flexible and fashionable solution.

Armoire emphasizes quality and trendiness in its offerings and operates with a team of about 22 employees, primarily women. The company is headquartered in Seattle’s Capitol Hill neighborhood, working out of The Riveter coworking space.