Arkansas Blue Cross and Blue Shield is the largest health insurer in Arkansas, established in 1948 as a not-for-profit health insurance company. It serves about one-third of Arkansans through a variety of health insurance products, including individual and group plans, Medicare and Medicaid options, and Affordable Care Act coverage. The company employs over 3,200 people and is committed to providing affordable healthcare while prioritizing the health and financial security of its members.

The organization operates several key services, including Health Advantage, the state's largest Health Maintenance Organization (HMO), and BlueAdvantage, which offers customized health benefits administration. Arkansas Blue Cross also provides individual ACA coverage through Octave Blue Cross and flexible solutions for national employers with Skai Blue Cross Blue Shield. Additionally, the Blue & You Foundation supports health improvement initiatives in Arkansas by awarding grants to nonprofit organizations.

With a focus on community engagement and customer ownership, Arkansas Blue Cross and Blue Shield aims to enhance health outcomes across the state while offering digital tools for managing care and claims.