Amp, founded in 2021 by Shalom Meckenzie, is a fitness technology company that specializes in an AI-powered, wall-mounted strength training machine. This innovative equipment delivers personalized and adaptive workouts, integrating artificial intelligence to enhance user experience. The design is sleek and minimalist, resembling decor rather than traditional gym equipment, making it suitable for home environments.

The core product features AI-driven adaptive resistance that adjusts in real-time based on user performance, ensuring effective strength training. Users access a library of workout programs through a subscription-based app, which includes instructional videos and analytics to track progress. Amp focuses exclusively on strength training, providing personalized programs that optimize form and results during workouts. The company aims to cater to individuals looking for a tech-driven approach to fitness, emphasizing convenience and engagement in home workouts.